{"id":4004,"date":"2019-04-15T14:22:50","date_gmt":"2019-04-15T18:22:50","guid":{"rendered":"https:\/\/wearepenguin.com\/?p=4004"},"modified":"2019-04-15T14:22:51","modified_gmt":"2019-04-15T18:22:51","slug":"vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins","status":"publish","type":"post","link":"https:\/\/wearepenguin.com\/en\/2019\/04\/15\/vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins\/","title":{"rendered":"VLOG PENGUIN EP. 01 &#8211; Commercial Values and Business Models with Maxime Desjardins"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; min_height=&#8221;500px&#8221; css=&#8221;.vc_custom_1529510726255{background-image: url(http:\/\/wearepenguin.com\/wp-content\/uploads\/2018\/12\/VLOG_01_MAX_DEJARDINS_ATELIER_PHOTO_COUVERTURE.jpg)\u00a0!important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text]\n<h1 style=\"text-align: left;\">VLOG PENGUIN EP. 01 &#8211; Commercial Values and Business Models with Maxime Desjardins<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1529511098659{padding-top: 60px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=w5KWYTdm9cg&amp;t=1248s{margin-bottom: 100px !important;}&#8221;][vc_column_text]\n<p>For our first ever PENGUIN Vlog, we gladly welcomed Maxime Desjardins from Atelier Agency in our studio. We&#8217;re talking about commercial values and new business models. He helps new businesses having a reflexion on sustainable development, on their social impact and to use their values in the process on refining their brand culture, position and relationship with their clients and partners. Maxime has been a great help in the development of our brand PENGUIN with his philosophical tough that a brand is more than its products: it&#8217;s not a t-shirt, it&#8217;s not an event, it&#8217;s a system of beliefs.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_widget_sidebar sidebar_id=&#8221;sidebar&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; min_height=&#8221;500px&#8221; css=&#8221;.vc_custom_1529510726255{background-image: url(http:\/\/wearepenguin.com\/wp-content\/uploads\/2018\/12\/VLOG_01_MAX_DEJARDINS_ATELIER_PHOTO_COUVERTURE.jpg)\u00a0!important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text] VLOG PENGUIN EP. 01 &#8211; Commercial Values and Business Models with Maxime Desjardins [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1529511098659{padding-top: 60px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=w5KWYTdm9cg&amp;t=1248s{margin-bottom: 100px !important;}&#8221;][vc_column_text] For our first ever PENGUIN Vlog, we&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VLOG PENGUIN EP. 01 - Commercial Values and Business Models with Maxime Desjardins - PENGUIN<\/title>\n<meta name=\"description\" content=\"Pour le premier Vlog Penguin, nous accueillons Maxime Desjardins d\u2019Atelier pour parler des valeurs d\u2019entreprise et des nouveaux mod\u00e8les d\u2019affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearepenguin.com\/en\/2019\/04\/15\/vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VLOG PENGUIN EP. 01 - Commercial Values and Business Models with Maxime Desjardins - PENGUIN\" \/>\n<meta property=\"og:description\" content=\"Pour le premier Vlog Penguin, nous accueillons Maxime Desjardins d\u2019Atelier pour parler des valeurs d\u2019entreprise et des nouveaux mod\u00e8les d\u2019affaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearepenguin.com\/en\/2019\/04\/15\/vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins\/\" \/>\n<meta property=\"og:site_name\" content=\"PENGUIN\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T18:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-15T18:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearepenguin.com\/wp-content\/uploads\/2018\/12\/VLOG_01_MAX_DEJARDINS_ATELIER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audric Gagnon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audric Gagnon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wearepenguin.com\\\/en\\\/2019\\\/04\\\/15\\\/vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wearepenguin.com\\\/en\\\/2019\\\/04\\\/15\\\/vlog-penguin-ep-01-commercial-values-and-business-models-with-maxime-desjardins\\\/\"},\"author\":{\"name\":\"Audric Gagnon\",\"@id\":\"https:\\\/\\\/wearepenguin.com\\\/#\\\/schema\\\/person\\\/a2ba2e4356d8cdd2eaeb2c83313e5bb3\"},\"headline\":\"VLOG PENGUIN EP. 01 &#8211; 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