VLOG PENGUIN EP. 01 – Commercial Values and Business Models with Maxime Desjardins

For our first ever PENGUIN Vlog, we gladly welcomed Maxime Desjardins from Atelier Agency in our studio. We’re talking about commercial values and new business models. He helps new businesses having a reflexion on sustainable development, on their social impact and to use their values in the process on refining their brand culture, position and relationship with their clients and partners. Maxime has been a great help in the development of our brand PENGUIN with his philosophical tough that a brand is more than its products: it’s not a t-shirt, it’s not an event, it’s a system of beliefs.