VLOG PENGUIN EP. 03 – Sports Marketing with Julie Gravel

Tennis Canada’s Julie Gravel is in our studio to talk about her personal professional growth that shows that combining career and passion is possible. She talks about her job research process, the importance of knowing your employer brand and the importance to share the organisation’s values. This is all essential especially in a non-profit organization where the marketing will not only serve for commercial purposes but also to inspire and change life of Canadians, like Tennis Canada.